For law firms
Law firm SEO that plays the long game — with receipts
Legal search is the most competitive vertical there is — that's why the clicks cost $50 and up, forever. Cliff plays the other game: compounding work on your own site every week, every change waiting for your approval, receipts every Monday.
Your options
Getting found by clients, compared honestly
01Pay per click — forever
Legal clicks are some of the most expensive money can buy — $50 and up — and the meter never stops. Pause the campaign and the calls stop with it.
02Hire an agency — $2,500+/mo
Legal SEO retainers sit at the top of the market, and you still can't see the work. A monthly report is not an answer to 'what's actually happening on my account?'
03Hire Cliff — from $149/mo
Real changes on your site every week, every change waiting for your approval by default, and a Monday email with receipts. Cancel anytime — he's an employee, not a contract.
What you'll notice
Built for a managing partner, not a marketer
The whole pitch
Rankings you own beat clicks you rent. Legal SEO is a long, compounding game — Cliff plays it every week and shows you the receipts.
FAQ
Questions partners actually ask
The things firms ask before putting Cliff to work.
Something unanswered? Ask the team directly
How much does law firm SEO cost?
Legal SEO retainers are among the highest anywhere — $1,500–5,000 a month is typical and top markets run past that, because the clicks you'd otherwise buy cost $50 and up. Cliff starts at $149 a month per website — full plans on the pricing page, cancel anytime.
Do I need to know anything about SEO?
No. The Monday email is written for a managing partner, not a marketer — what changed, why, and what moved, in plain English. You review, approve, and get back to practicing law.
What if Cliff writes something inaccurate about our firm?
It can't ship. Cliff never invents facts, credentials, or results — and every change waits for your approval by default before it goes live. If something still reads wrong, every change is recorded with its before-state: one click puts it back.
How fast will results come? Legal SEO is brutally competitive.
It is — the most competitive vertical there is, and anyone promising quick wins is guessing. Cliff plays the long, compounding game: real work every week, receipts every Monday, rankings that build over months. The difference is you'll see every step in writing while it compounds.
Can Cliff handle multiple practice areas?
Yes. Each practice area gets its own page — '[practice] attorney [city]' is how clients search — and Cliff prioritizes them by real search data, not guesswork. Every new page waits for your approval.
Why is this so much cheaper than a legal SEO agency?
Because you're not paying for hours. Agencies bill for people's time; Cliff is software doing the labor, so the price looks like software. The work itself is page-by-page, on the record, and reversible — you can audit every line of it.