For home builders
SEO for home builders who need the phone to ring
Referrals built your company — and referrals dry up. When someone searches 'custom home builder in [your city]', your site should be the answer, not a brochure nobody finds. Cliff is an SEO employee priced like software, and he shows you what he did every single week.
Your options
Home builder SEO, compared honestly
01Hire a marketer — $60K+/yr
A full-time hire costs $60,000+ a year, needs managing, and unless you know SEO yourself, you can't check the work. Most builders rightly pass.
02Hire an agency — ~$2,500/mo
Typical retainers run $1,500–5,000 a month, and homebuilding is rarely their specialty. The #1 complaint never changes: 'what's actually happening on my account?'
03Hire Cliff — from $149/mo
Real changes on your site every week, a Monday email saying exactly what happened, and one-click undo on everything. Cancel anytime — he's an employee, not a contract.
What you'll notice
Built for a builder, not a marketer
The whole pitch
Your website should ring like a referral. Not a brochure, not a dashboard — a working employee who shows you the work, every single week.
FAQ
Questions builders actually ask
The things owners ask before putting Cliff to work.
Something unanswered? Ask the team directly
How much does SEO for home builders cost?
The honest ranges: a full-time marketing hire runs $60,000+ a year. Typical agency retainers run $1,500–5,000 a month. Cliff starts at $149 a month per website — full plans on the pricing page, cancel anytime.
Do I need to know anything about SEO?
No. The Monday email is written for an owner, not a marketer — what changed, why, and what moved, in plain English. You approve the plan up front, then Cliff does the work. Your time stays on building houses.
What does Cliff actually do on a builder's website?
He audits your site against live search data every week and ships the highest-value fixes: search titles and descriptions, project-gallery image descriptions, structured data, city and service pages, and keeping your name, address, and phone consistent. Every change is verified on the live page and shows up in your Monday email.
What if Cliff changes something wrong?
Reply 'hold' to any line in the email and it stops. Already shipped? Every change is recorded with its before-state — one click puts it back. And anything sensitive — new pages, prices, claims about your business — always waits for your yes.
How fast will my site start bringing in leads?
Changes start shipping in week one, and you'll see each one in writing. Rankings compound over months, not weeks — anyone promising faster is guessing. What you'll never wonder is whether work is happening: you'll read exactly what happened, every week.
Will Cliff build pages for cities I don't actually build in?
No. Cliff builds city and service pages only where there's real local proof — projects, service history, something true to say. No doorway pages pretending you're everywhere. And every new page waits for your approval before it goes live.