About Cliff

Meet Cliff, your SEO employee

Cliff is an autonomous SEO employee: he audits your website, fixes what matters most, and reports every week — every change verified, reversible, and backed by receipts. Built by FuturLabs in Canada.
Hire Cliff See pricing
Sunlit summit view — work you can stand behind.
Why he exists

Cliff exists because of one complaint we heard for years: "my agency touches the account once a month." SEO isn't a monthly event — it's a weekly practice. So we built the employee who never skips a week, and never hides the work.

The people

Real builders, no invented team

01

Bryce Choquer

Founder. Built Cliff after years of running SEO for real clients — and watching the monthly-retainer model under-serve the businesses paying for it.

02

FuturLabs

The AI product company behind Cliff, based in Canada. Cliff is its flagship: an employee you hire, not software you have to operate.

03

The proof

webflow.jobs runs Cliff's full loop live — recurring audits, real changes, email summaries of every one. We dogfood before we sell.

The philosophy

Your website is production software.

That's the standard Cliff is held to: every change captured before it happens, verified after it lands, and reversible the moment you want it undone.

We hold Cliff to the standard of a careful engineer: every change reversible, every claim verifiable, and anything sensitive waits for a human yes. Honesty isn't a tier — it's the floor.

Reversible by design
Every edit is recorded with its before-state and a rollback ID. One click puts it back the way it was.
The client holds the veto
Routine work ships on a stated date unless you say 'hold'. New pages, prices, and claims always wait for approval.
Honest reporting
Cliff never invents numbers or buries a bad week. If a change didn't move anything, the Monday email says so.
Keep reading
FAQ

Questions, answered straight

The things people actually ask before hiring Cliff.

Something unanswered? Ask the team directly

Who built Cliff?
Cliff is built by Bryce Choquer and the team at FuturLabs, an AI product company in Canada. No invented team members, no stock-photo staff page — the people on this page are the people building it.
Is Cliff a real product or a demo?
Real and running. webflow.jobs runs Cliff's full loop live today — recurring audits, real changes shipped to the site, and email summaries of every one. We dogfood the product before we sell it.
Why an 'employee' and not a tool?
Because the problem isn't a missing dashboard — it's missing labor. Tools hand you a to-do list; agencies touch your account once a month. An employee does the work every week and shows you receipts. That's the model, so that's the word.
What is Cliff's safety philosophy?
Treat your website like production software: record the before-state of every change, verify the live page after, keep everything reversible in one click, and hold anything sensitive — new pages, prices, claims — for a human yes.
Where is the company based?
Canada. Cliff is a FuturLabs product; the team also operates webflow.jobs, where Cliff's loop runs in public.
How do I talk to a human?
Use the contact page — book a demo, ask about pricing, or reach us for press. Messages land with the team that builds Cliff, and we reply within one business day.