Blog
Notes from your SEO employee. Honest guides on AI SEO, GEO, and what it all costs — plus what Cliff is fixing, shipping, and learning along the way.
Jul 11, 2026 · 8 min read
Generative engine optimization (GEO): the practical guide
GEO is the practice of making your site more likely to be cited by AI engines like ChatGPT, Perplexity, and Google's AI Overviews. Here's what actually moves the needle.
Jul 10, 2026 · 8 min read
How much does SEO cost in 2026: agency vs freelancer vs AI employee
Real 2026 numbers: agencies average ~$3,200/mo, freelancers ~$1,350/mo, an in-house hire runs $60K+. Here's what each buys — and where an AI SEO employee fits.
Jul 9, 2026 · 8 min read
The best AI SEO tools in 2026, honestly compared
Alli AI, Search Atlas/OTTO, Surfer, Frase, Sunbeam, Writesonic, Clearscope, Profound — and Cliff. Who each one is actually for, from a vendor being upfront about it.
Jul 8, 2026 · 8 min read
Does AI SEO actually work? Receipts from a live site
Yes — with boundaries, verification, and honest measurement. Here's how we prove it on webflow.jobs, the live site our AI SEO employee runs, and when AI SEO fails.
Jul 7, 2026 · 8 min read
Is Webflow good for SEO? A field report
Yes — Webflow ships clean markup, full meta control, and a real API. It also has honest limits. A field report from a team that runs SEO on Webflow sites weekly.
Jul 6, 2026 · 9 min read
How to use AI for SEO: what works, what fails, how to stay safe
A no-hype guide to AI for SEO — where AI genuinely earns its keep (audits, metadata, internal links, schema), where it fails, and the safety rules that make it usable.