AI search · GEO
AI search optimization is part of the job now
More of your customers get answers from AI Overviews, ChatGPT, and Perplexity every month. Cliff treats being cited there as ordinary SEO work — built into every plan, not sold back to you as an add-on.
Plain definitions
GEO, AEO, AI visibility — in plain English
Three new acronyms, one old idea: be the clearest source, get quoted.
What is generative engine optimization (GEO)?
GEO is optimizing your site so AI engines — ChatGPT, Perplexity, Google's AI Overviews — cite it when they answer questions. Same goal as SEO, new referee: instead of ranking on a results page, you're earning a citation inside the answer itself.
What is answer engine optimization (AEO)?
AEO is a near-synonym for GEO: structuring your content so engines that answer questions directly — instead of listing links — can quote you accurately. If your pages answer real questions in clean, standalone passages, you're doing AEO.
What is AI visibility?
How often your brand shows up in AI-generated answers. It's measurable, it's growing as a share of how customers find businesses, and it's earned with the same raw material as rankings: clear, crawlable, quotable pages.
The work
How Cliff builds AI visibility
The honest part
Nobody can guarantee a citation in ChatGPT — anyone promising one is guessing. What Cliff guarantees is the work: pages an AI engine can read, quote, and attribute — shipped, verified, and reported like everything else he does.
Keep reading
FAQ
Questions, answered straight
The things people actually ask before hiring Cliff.
Something unanswered? Ask the team directly
What is AI search optimization?
AI search optimization is making your website easy for AI engines — ChatGPT, Perplexity, Google's AI Overviews — to read, quote, and cite when they answer questions. In practice: clear citable passages, valid structured data, an llms.txt file, and keeping AI crawlers unblocked.
Is GEO different from regular SEO?
Same discipline, new referee. Generative engine optimization (GEO) rewards most of what good SEO already rewards — clear answers, structured data, crawlable pages. The difference is the output: instead of a ranking, you're earning a citation inside an AI-written answer.
How do I show up in Google's AI Overviews?
AI Overviews pull from pages Google already trusts and can quote cleanly. The practical work: answer real questions directly in your copy, keep structured data valid, and make sure key claims stand alone as quotable passages. That's exactly the work Cliff ships week by week.
Do I pay extra for AI search optimization?
No. Cliff treats GEO as ordinary SEO work — it's built into every plan, not sold as an add-on. See the pricing page for what each plan includes.
Can you guarantee ChatGPT will cite my site?
No — and nobody honest can. AI engines decide their own citations. What Cliff guarantees is the work: pages a machine can read, quote, and attribute, shipped and verified like everything else, with the results reported honestly.
What is AI visibility?
AI visibility is how often your brand and pages show up in AI-generated answers. It's becoming a metric alongside rankings, and it's earned the same way: by being the clearest, most quotable source for the questions your customers ask.